The India Way, Revolutionizing Business Management and Strategy
Stephani Finks" title="Convergence and Culture of Management - Stephani Finks"> 
As The India Way suggest India's different business culture could revolutionise multinational management as India enterprises go global and escape their home markets. The four authors are all Professors at the Wharton School, the University of Pennsylvania’s renowned business school and are well placed to comment on what they call The India Way. During the research for the book they consulted with most of the top Indian leaders of the businesses that underpin India’s recent and continuing success.
The first chapter provides a shorty history of business in India. It explains why and how the business environment has changed since 1991 to produce the recent phenomenal growth in India. The India Way then moves to explore the four main characteristics of management that make up The India Way.
Holistic Engagement with Employees or Employee’s First, Customers Second
The employee is preeminent in The India Way as business leaders see the corporate and culture and employee morale as being central. This may be due to traditional Indian paternalism, the youth of many major businesses still run by their founders or in older businesses there is still often a dynastic family management. Whatever the driver such Indian businesses invest strongly in their staff at all levels. There is a culture of performance management which when linked with the business culture actually creates the conditions for successful business. It means that employees are not treated as disposable resources as they often are in USA and to some extent United Kingdom
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